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  1. The Klout Score for Twitter is Useless and Egotistical

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    Ever wondered what a Klout Score is, that's related to your Twitter account?

    Well, it's suppose to give you some sort of meaningful ranking. And indeed, everyone gets a number. Let's take a quick look at what a Klout Score is and, more importantly, what it gives you and what it fails to do.

    A Rating

    Well, my Martin_Cooney Twitter account has a Klout Score of 47 and I'm supposedly classified as an 'Explorer':

  2. Creating Social Good with Facebook

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    As kids we all had dreams of growing up and going out and making a real difference in the world. The big problem is life gets in the way and the precious time required to make these sort of changes just never seems to be available. You may well scoff at what I am going to tell you today, but just hear me out. Facebook is the new tool that can help you create that time!! Facebook I hear you say, isn’t that just a big time waster that people sit on playing games like farm-ville all night? Well sadly yes many people do just sit on facebook wasting their time playing games,
  3. TheGeek and Goddess Chat about Social Media

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    Working in the IT space for over 25 years certainly has allowed me to expand on a variety of skill-sets. One of those fascinating interests for the last 5 years has been in and around branding and brand marketing. During our many and varied chats, Tetka was interested in chatting further about this in an interview with me.

    Today's Interview

  4. Review of MarketMeSuite

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    TweetDeck, Seesmic Desktop 2, HootSuite and, the new horse out of the gate is, MarketMeSuite.

    Give your business a unique twitter branding edge over your competitors. When it comes to Social Media and Social Networks, a good desktop Twitter client will save you time, make your online Social Networking life easy and, a huge added bonus, will increase your marketing efforts as well as brand promotion.

    So What’s Out There?

    As an avid Internet user, IT Geek and Brand Marketer, I’ve used just about every best-of-breed Twitter client known to man. 

    Twitter

  5. Dangers on Social Media Business Marketing

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    A few members recently contacted me privately about the benefits as well as what my thoughts of Facebook and other social media dangers, for a business. So I thought I’d share a few of them with the wider community as well as ask for your thoughts on mine.

    Without reservation, Facebook and Twitter most assuredly need to be in your Social Media arsenal for spreading the word on your business. And that’s exactly what it is - a tool for word spreading.

    The one most important part of a business is selling and making money - converting a potential or interested Internet user into a paying customer.

  6. Twitter is a lot about trust

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    Twitter is public conversation going on all around the world.

    Millions of people are involved in this conversation every day. Why would you not want to be a part of it?

    A very high percentage of people who start decide to give up.Some say this is as many as 98%. I have seen hundreds give up in the past 18 months. So it is fair to say that it is not that easy. However many people succeed at it and get fantastic results.

  7. Corporate Conscious – Human or Faceless Customer Service?

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    It’s amazing isn’t it? We’ve all had to ensure a sales assistant telling you ‘Sorry, it’s company policy’ or ‘I just work here unfortunately’. Well, to be honest, companies and corporations don’t make policy, real people do that. And if you work at a place, you have the responsibility of handling my issues, not some faceless name tag of a corporation.

    It seems the larger companies breed this sort of behaviour - my wife and I recently (last week) traveled to Las Vegas to see the sights. Naturally, we were alerted to ensuring our bank was notified of the travel dates and destinations to ensure their monitoring systems didn’t flag any credit card purchases as potentially fraudulent. Funnily enough, it was the ANZ bank teller who told us this, with the only way to do it was to actually phone them. OK, that’s the bank procedure, huh?

  8. Porn Marketing – What We All Should Be Doing

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    Porn is about relationships too!

    It's a well known fact of the Internet that the most profitable online businesses are related to pornography and sex - that's just a fact so no escaping it. The old adage of 'sex sells' is abundantly true when it comes to the Internet and the easy access to pornography.
    With the Geek and Jock site coming online, I recently added a Twitter 'list' to my Twitter account called @pornstartweet/pornstars - nothing to do with titillation. It was all about seeing what porn stars are doing to advertise their 'wares' and getting eyes on their stuff, so to speak.
    Both TheJock and myself are into online marketing and spreading the word about our support and transformation site is obviously upper most on our minds at the moment. Any advantage we're able to glean from any sector that's going to be helpful in helping our members is worthwhile, in my opinion.

    What goes around, cums around